Citrix is eyeing the emerging application outsourcing market, into which it hopes it can reposition its Metaframe multi user Windows product.
Mark Templeton, the thin client software supplier?s new president and chief executive (CEO), said it was particularly interested in moving into the enterprise resource planning (ERP) applications sector for small businesses.
He continued that he hoped application outsourcing providers, which range from Internet Service Providers to telephone companies and cable operators, would buy Metaframe to create server farms to provide their customers with ?application dialtone? over the Internet.
?This is about reaching a new set of users, by offering them lower price points and higher reliability,? he said at the Nationsbanc Montgomery Technology Week conference in San Francisco this week.
But Citrix is still looking for a new, suitably flexible pricing model for application outsourcers that will enable them to license access to its products to their own customers.
The firm currently has 10 pilot programmes underway, but Templeton would not say how soon Citrix expects to generate revenues from this new business ? or how much. But Citrix is not alone in attempting to penetrate this promising market. Larry Ellison, Oracle?s chairman and CEO, hailed his own firm?s ERP packages as ideal for application outsourcing over the Internet earlier this week (see VNU Newswire, 2 February, 1999). While Oracle?s latest offerings now have a brower front end, its ERP rivals still rely mainly on Windows clients ? and Citrix?s Metaframe, with its ability to display Windows applications on non Windows client machines, provides them with a way of competing with Oracle in this space.
Citrix licensed some of its key technology to Microsoft in 1997, which resulted in Microsoft NT Server 4 Terminal Server Edition (TSE), and the firm positions Metaframe as an add on to TSE.
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