Former US Denver Broncos quarterback, John Elway, plans to launch his new Internet venture during American Football’s Super Bowl week next January.
The MVP.com Web site is still under development, but will focus on sports, fitness programmes, health information and nutritional and financial planning, with the concept of setting personal goals.
No details were available on Elway's personal investment, although he owns 50 per cent of the new company, but it is also partnering with Florida based JW Genesis Financial, a brokerage and financial services company.
The two time Super Bowl champion will become co chairman with Marshall Leeds, JW Genesis’ president, while Joel Marks, JWGenesis’ chief operating officer will take over the same role at the company's Atlanta headquarters.
Elway said: "This isn't a hobby for me. This is the beginning of a new life and I'm committed to making it successful. This is my next career and I expect MVP.com to become a portal that offers high quality information that is fun and valuable to visitors."
He continued that he only bought his first PC last year and had no expertise in the Internet or ecommerce, but he has invested in other Internet ventures and holds an stake in the Spanish language Internet company, QuePasa!com.
"The Internet is the means by which products, services and information are being delivered now and will continue to be delivered into the 21st Century. My goal is to pass along my experiences and relationships to MVP.com customers by bringing the best features and brand name products to a single cyberspace location," he added.
Among the companies helping to develop the site are Tanning Technologies, Third Millennium Communications and PricewaterhouseCoopers.
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