Ericsson Enterprise has become the latest networking vendor to restructure its sales regions in a bid to refocus and reduce costs.
The indirect-selling vendor will merge its Western Europe sales organisation with its Central Europe Middle East and Africa operation, creating a single Ericsson Enterprise Europe Middle East and Africa (EMEA) sales organisation.
The move follows similar changes made by Alcatel and 3Com in recent months.
Olof Aurell, vice president of Ericsson Enterprise EMEA, promised that there would be no redundancies in the UK but said that the company was striving to be "cost-efficient" across the region.
"We will have one organisation instead of two. We will also introduce four different channel management organisations across the region."
The UK is to be coupled with the Benelux region. The company's UK focus will increase, with Staffan Johansson becoming director of channel management of the UK and Benelux sales organisation.
"The UK is the second largest communications market in Europe after Germany, and we needed a dedicated team," said Aurell.
Manny Pinon, sales and marketing director at Ericsson Enterprise distributor Norwood Adam, saw the vendor's increased UK focus as a positive move.
"The company is rationalising its organisation but the move will also sharpen the way it looks at the UK market," he said. "This will benefit resellers of its Enterprise product set."
Separately, Telecom Knowledge is to become an Ericsson Enterprise authorised training provider in the UK.
It will provide pre-sales, technical and end-user training to resellers and end-customers in the UK for its MD110 PBX, BusinessPhone applications and contact centre products.
Ericsson Enterprise said the training partnership would help the company meet the demand for continuous education and training within its indirect sales channel.
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