Ericsson has increased sales forecasts for its mobile phone products due to a dramatic uptake of pre-paid services.
The telecoms company expects that the global mobile phone market will exceed 140 million units by the end of this year, growing to 200 million during 1999, and 265 million units by the year 2000.
Estimates are up around 10% on its original forecasts, Jan Ahrenbring, marketing vice president og Ericsson Mobile Communications, told VNU Newswire.
?New prepaid services where consumers don?t have to sign up to long contracts have really driven the market,? explained Ahrenbring. ?In addition the renewal factor for mobile phones is much higher than expected as people demand smaller systems with more features.?
During 1997 operators around the world launched 72 new prepaid services. Already for the first half of 1998 the equivalent figure is 111.
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