The Sky's the limit for TV shopping

Sky Active is to launch an integrated TV shopping service in October that will allow any retailer to set up an e-commerce presence via satellite TV.

Set-up costs vary and depend on factors such as the number of products a company wants to advertise, but for small retailers the minimum charge is £500.

Although Sky Active already supports dedicated shopping sites for companies such as WH Smith, developing the platforms to support such ventures is not commercially viable for smaller or more specialised retailers.

Because the service and technology have been developed jointly by Sky Active and Altura International, a company that builds and manages custom online shopping malls, the smallest retailer can afford to have a presence in this TV shopping mall.

Consumers will be able to browse and shop through the service, branded 'Christmas Gifts', via a single checkout for all purchases.

The service will also support the use of money-off coupons, known as T-vouchers, given out by retailers.

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