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Online sport sites score with football fans

Office-bound England supporters turn to the net for latest Euro 2004 info

  • Steve Ranger
  • 21 June 2004
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Football fans stuck in the office are turning to the web to get the latest information on the Euro 2004 tournament, according to research.

Nielsen//NetRatings said that in the first week of the competition more than 900,000 people logged on to BBC Sport for news on the tournament.

Four other sites, including Yahoo! Sports and UEFA Euro 2004, attracted an audience of between 150,000 and 200,000 each.

Traffic to the BBC Sports site reached its tournament peak on the day of England's second game, against Switzerland, on Thursday 17 June, which kicked off at 5pm.

Nielsen//NetRatings European data analyst Gabrielle Prior said England's first game against France fell on a weekend, so football fans were able to watch it live on TV at home or in the pub.

"However, we see a very different viewing pattern for the second game that took place on a working day. Clearly, more people were getting their updates online," she said in a statement.

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