The launch of Oracle8 on 24 June is set to be the biggest product kick-off in the IT industry since the release of Windows95 with a global audience of 35,000 people at 65 venues worldwide.
Most of those 35,000 people will watch live satellite transmissions of the main launch event at the Radio City Music Hall in New York, where Oracle chief executive Larry Ellison will use the largest stage in the world to set in motion the company?s first same-day global product release.
The New York event will be beamed live to venues across Europe, the Middle East and Africa with a three-hour delayed broadcast going to countries in Japan and the Asia-Pacific region. It will also be broadcast live on the World Wide Web.
The US bill for the launch will be $2.4 million, according to Ellison, who admitted that he had pared this figure down from an originally higher budget plan. Ellison said he felt that such launch events were all too often targeted at impressing those who were running them rather than those on the receiving end.
In the UK, Oracle plans to hold a customer event at the Hippodrome nightclub in London, while the French arm has taken over a race track to host its end of the proceedings.
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