Online purchases are fast becoming bigger ticket items, but men are still more likely to log on to shop.
According to an ecommerce study sponsored by priceline.com of online buying habits in the US, 41 per cent of men were likely to buy through the Internet, compared to 32 per cent of women. On average, it also found that men spend twice as much on online purchases as their female counterparts.
Surprisingly, households with no children (41 per cent) were more likely to purchase items online than families (32 per cent). The most popular online purchases are books and airline tickets, closely followed by music CDs.
Of all the survey respondents 64 per cent said that they would expect to buy items on the Internet cheaper than they could find them in the high street.
Priceline.com is a patented ecommerce system that lets consumers name their own price for a range of goods and services, including airline tickets, hotel rooms and new cars in the New York area.
Consumers post their requests and guarantee their offers with a major credit card. Priceline then goes about finding a seller, who decides whether or not to fulfil the request. This style of Internet service is becoming increasingly popular in the US.
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