Taiwanese PC giant Acer last week opened a large factory in the Netherlands, opened by chief executive Stan Shih, as a first step in its plans to create a separate European entity.
The PC maker will float a European company by 2000, and has plans to build a new-look channel in the UK. It has also introduced a set of Altos-branded servers and notebooks, formerly made by Texas Instruments, whose notebook business Acer acquired earlier in the year.
The company is the third largest PC manufacturer in the world, although many of its sales are on an OEM basis to more household names. According to Shih, Acer is number one in Asia, except for Korea and Japan.
The Acer Altos servers are the latest to join an increasingly crowded Intel-based workgroup server market. Graham Jackson, managing director of Acer UK, commented: "I am pleased that the Acer group software development team has come up with a server management package that acknowledges that the server is not a PC on steroids."
He also claimed that the new notebook, priced at #899, includes a number of features usually found only on higher specs. "As Acer does not OEM any of its products and indeed manufactures many of its own components, it is able to achieve a highly competitive price-quality product mix in this price sensitive area of the market," he said.
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