It may come as a surprise to most internet users, but pop-under advertisments are not a nuisance - at least according to one online travel site.
Michael Sands, chief marketing officer at Orbitz.com, said pop-unders garner lots of sales and few complaints.
He said that he received an impressive ratio of one complaint for every 3,500 to 4,000 sales.
"Consumers vote with their chequebooks. We're getting a lot of sales from these pop-unders and ultimately we're being successful, I think," he told i-street.com.
But he admitted that his site was not without its detractors. Orbitz.com was named in magazine Business 2.0 as being guilty of "incessant pop-unders".
The magazine suggested that web users emailed Sands every time they saw a pop-under, with the message: "not interested, but thanks for asking!"
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