Database vendor Oracle has announced a lower-cost licensing plan aimed at startups, venture capitalists and incubators.
Codenamed Oracle Launch Box, the scheme comprises three components: a fixed discount package for firms with heavy transaction volumes; a single-order purchase scheme that lets venture capitalists and incubators combine their licence fees across a portfolio of companies; and flexible terms designed to push Oracle Exchange e-marketplace software for venture capitalists and their interests.
The scheme is available to customers worldwide from now, and will run until 28 February 2001.
John Nugent, senior vice president at the company, said: "By starting outright with Oracle, new companies can gain a competitive advantage which may ultimately determine their success or failure."
The vendor's licensing scheme was under attack recently after the introduction of its power unit pricing (PUP) for traditional enterprise customers.
Analyst Gartner warned that Oracle licence costs will increase "uncontrollably" under PUP, and urged customers to look for alternatives or to negotiate "tenaciously" with Oracle.
Oracle is not alone in targeting startups with redesigned pricing schemes. IBM introduced its Quick Launch strategy earlier this year, which provides financing, services, hardware and software to help lower internet startups' expenses.
Big Blue also offers an initiative that focuses on partnering with incubators to deliver customised products and services.
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