Speaking last night at the annual dinner of the Manchester Society of Chartered Accountants, Michael Groom said they faced the challenge of proving to their customers that they are the value added profession.
'Things are changing, and they must change,' he said. 'Traditional skills are still needed, but they aren't enough. Chartered accountants today need to be the originators of ideas.'
Groom said responding to customer demand was of paramount importance, together with quality at an optimum price. The profession, he said, was in a process of modernisation, putting greater emphasis on business skills and bringing student training up to date.
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