Former Apple Computer chief executive Gil Amelio admits he did not have the sense of humour or sales and marketing expertise to make the company succeed, as its enthusiasts speculate that co-founder Steve Jobs will take over at the struggling company.
Jobs has decided to deliver the keynote speech at the Mac World conference in Boston next week, fuelling rumours that he has changed his mind and will take the CEO position. Some sources claim he has already accepted the job but Apple has refused to comment on the mounting speculation. The company?s stock price rose by seven per cent in a few hours after the rumours started on Wednesday.
In previous weeks, Jobs and Apple fellow Guy Kawasaki both claimed they were not interesting in becoming CEO, but Jobs has changed his position, now refusing to make any comment on claims that he will run Apple.
Meanwhile, former CEO Amelio has made his first public statements since being forced out of Apple on 9 July. He told a press conference that the leader of Apple is "an icon" and needs special qualities. "The new CEO will need a strong sense of humour, perhaps a better one than I have," he admitted. "Apple people cannot be won over by a charming smile and a comrade?s manner. They need to see some dynamic capability and right now that capability had better be in sales and marketing."
He claimed his downsizing policies stablised the company and its books but he admitted he is not an expert at sales and marketing. "I believe I?m allowed to take credit for putting Apple back in a strong, ready-to-launch position," he said. Amelio made no mention of his multi-million dollar compensation payment, the continuing losses or the 4,100 staff he laid off in his 17 months in charge at Apple.
He also said he will become a "technology activist" and was not yet considering another job as a computer industry CEO.
Jobs, who is said to have been instrumental in the overthrow of Amelio, was touted back in March by his friend, Oracle chief Larry Ellison, as the best man to run Apple, before Ellison pulled out of a $2.1 billion plan to buy the company. Jobs also runs Pixar, an animation studio.
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