Cable and Wireless has rolled out its Internet access service, charging users mere pennies per minute of online access, rather than a monthly subscription.
Internet Lite will give existing customers of C&W's cable telephone services access for 45 pence an hour, for a trial period until 30 November. After the trial C&W customers will pay 1.66 pence per minute at weekends, and 2.5 pence per minute on weekday evenings. Non-C&W customers will still be able to use the service for 2.95 pence per minute.
C&W is likening itself to Internet service provider AOL, which provides its customers with an array of services aside from simple Internet access. C&W, however, is selling itself on offering lifetime access with the promise of ?an email address for life?. Members pay a one-off #10 subscription to CW, and after that just connection charges.
Analysts are expecting other ISPs to look at their pricing structures, following C&W?s aggressive entry.
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