Silicon Valley start-up Crossroads Software has begun signing Vars to get established in Europe after winning plenty of interest and money from industry figures, companies and venture capitalists.
Crossroads Software has attracted investment from Ernst & Young, Intel and SAP and high profile individuals including Andy Ludwick, former chief executive at Bay Networks, Dell founder and CEO Michael Dell and John Chen, CEO of Pyramid. Founded in April 1996, Crossroads develops software that allows unrelated enterprise applications work together, even if they are from different vendors.
The company has three staff in Europe but has begun to offer a solution provider programme for resellers, including UK-based SAP reseller Axon Solutions and Ernst & Young Technologies. Katrina Garrett, founder, president and CEO of Crossroads, said the company can now exploit new markets "wherever enterprise application integration is needed".
Analysts expect rapid growth and have described the company as the Cisco of its field, saying its products offer plug and play solutions to the problem of using many different packages for different functions. Crossroads aims to eliminate the need for enterprises to develop a customised way of integrating the packages.
The company has nine Vars and aims to recruit five more by the end of the year. It said it offers Vars the ability to give a faster return on investment to customers by quickly integrating applications.
As an example, Crossroads said one corporate has given its clients the option of paying for services as they use them. Crossroads helps because when the corporate?s customer service system has a service call, it automatically prompts its accounts receivable system to produce an invoice, despite the fact that the two systems use different applications that were never designed to work together.
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