Intel took pains to try and reposition itself as an Internet company whose technologies were helping to improve the Web at the Internet World show in Los Angeles on Wednesday.
Sean Maloney, Intel?s senior vice president, said in the conference?s opening keynote that the chip giant was moving to an ebusiness model at a fast pace - it now sold a billion units a month over the Internet compared to none a year ago, while all of its business in Taiwan was conducted this way.
Each of the company?s customers, which are typically PC manufacturers, also received their own Intel Web page, which was protected by 128bit security. "We?re probably the biggest ecommerce manufacturing company," Maloney claimed.
He also indicated three areas - information management, infrastructure and ubiquitous access ? where he thought the Internet needed improving and conveniently offered several new Intel technologies as the fix.
To deal with information overload on the Internet, people would need new visualisation techniques such as Excite Extreme, the three dimensional (3D) Web search engine that Intel codeveloped with Excite, he claimed. Excite Extreme is currently only accessible to owners of Pentium III PCs, however.
He also demonstrated the Web site of Sharper Image, which offers users interactive 3D models of its merchandise online. "In some ways, the Internet is becoming too big for just two dimensions," Maloney argued.
For improving Internet infrastructure, however, he touted Intel?s next generation server technologies such as the IA-64 architecture and NGIO (Next Generation Input-Output). And he also demonstrated technology from Shiva, which simultaneously accessed multiple corporate local area networks, which were located remotely, over a secure link, using a local Internet Service Provider (ISP). Intel acquired the remote access company only recently.
Finally, the industry needed to provide users with ubiquitous access to the Internet, Maloney attested as he brought his children on stage to demonstrate Intel?s Anypoint home networking system, which was announced last week.
He also showed how speech recognition could be used in the home by combining voice navigation and text to speech technology to browse to a cooking Web site. The system read out a recipe for a Bloody Mary while he mixed the ingredients.
Intel claims that 3D graphics and voice recognition will be speeded up considerably by the new SIMD (Single Instruction Multiple Data) instructions that are embedded in its recently announced Pentium III processor.
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