Push technology vendor Marimba received a welcome shove this week from a tie-up with multimedia Web publishing specialist Macromedia. This will result in the delivery of television-type content to users' desktops.
Macromedia?s Shockwave, a product that enables developers to deliver animation and interactive multimedia over the Web, is to be made available through Marimba?s Castanet channels.
Among other functions, the Shockwave technology will allow Castanet channels to deliver automatic upgrades to computer games and interactive soap opera programming to desktops.
With Shockwave technology, Castanet users can receive ?the dynamic motion and media that the television generation expects", said Norm Meyrowitz, chief technology officer and general manager at Macromedia. He reckons that the challenge for Macromedia in getting push technology widely adopted is to offer the ?same level of graphics and expressiveness that users are already used to with Web browsers".
According to Phil Schiller, vice president of product marketing at Macromedia, the company have distributed more than 20 million Shockwave plug-ins and more than 20,000 Web sites contain Shockwave content.
Kim Polese, founder and president of Marimba, wants Castanet to be the technology of choice for software and content delivery over the Internet. ?Castanet delivers the software and content and Macromedia?s shockwave is the special effects,? he said.
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