The value of the mobile computing industry will exceed $1tn (£638bn) by 2014, according to new predictions from Gartner.
Nick Jones, vice president and distinguished analyst at Gartner, said at the company's Symposium/ITxpo conference that growth in voice and data traffic will require a new focus for corporate IT managers.
"We see three major eras of mobility. The device era was characterised by iconic devices such as the Motorola RAZR, and was dominated by device manufacturers," he said.
"This was followed by the application era which arrived with the iPhone, popularising application and media stores. The service and social era will build on the application era, but will be characterised by cloud services and streaming media.
"Applications will survive, but often as a component of a more complex end-to-end experience involving the cloud."
Tablets will make some progress but will remain niche devices, and the smartphone and laptop will be the dominant platforms in mature markets by 2014, according to Gartner.
However, smartphones will still be very much a niche platform in emerging markets by 2014.
Symbian will continue to lose ground to Apple and Android over the coming years, but IT managers will need to support a broader spread of platforms and application environments, Jones explained.
"As the platform wars rage, a variety of new tools are becoming 'platforms' in the sense that they provide a user experience and framework for delivering applications," he said.
"These include the mobile web, where HTML5 will be very influential, operating system-independent 'platforms' such as Flash, and scriptable tools such as augmented reality browsers and mapping systems.
"In the long term, some of these will be absorbed into the operating system or the browser."
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