A senior executive at SGS Thomson claimed last week that his company's DVD card was the "perfect opportunity" that the channel was waiting for.
The card, called the Media Blazer, incorporates Class One and Class Two digital video disc formats, which we can expect to see deluge the film market this April. It also features functions for telephony, capture and edit facilities and audio.
But analysts have questioned whether the card, which SGS-Thomson was promoting to the channel last week at the Computer Trade Show in Birmingham, had a long life ahead of it before it was squeezed out by other suppliers - Intel at one end and low end media chipmakers at the other.
One said: "These boards sound suspiciously like they are built around the chromatic Mpact processor - something that SGS Thomson makes for the start-ups. From what I thought, Gateway were putting these in their boxes for DVD playback" - something SGS Thomson confirmed.
But one analyst believes Intel will quickly snap up the market. "Intel will want to do all the media processing and once the cost of a PII-300 drops enough to meet the system it will be able to," he commented.
He added: "Cyrix and AMD will be bringing out systems to do the same thing. Of course, low end systems may still want a media CPU but that's what the Philips TriMedia is for."
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