Microsoft is shutting down half of the "shows" that it launched with the new Microsoft Network less than four months ago, as it struggles to find the right content to win subscribers away from rivals like AOL.
Ten of the 20 Web sites, which Microsoft calls shows, will not be renewed. They'll be replaced by up to 14 new sites from other content providers, which Microsoft hopes will attract more advertising and hit-counts.
Larry Cohen, Group Product Manager at MSN, said the changes were the result of the same thinking that TV networks went through as they planned schedules for new seasons. "When we rolled out the network in October, we said that some would be renewed and some wouldn't."
MSN declined to name the sites that will be axed, but they are likely to include its history magazine Restrospect 360 and its online soap opera 475 Madison Avenue.
Flat-rate pricing schemes offering unlimited access have put pressure on all US ISPs to re-examine the nature of the content they carry. With a business model built on advertising rather than pay-as-you-go revenue from users, content has to appeal to the greatest number of potential subscribers.
Some parts of Atacama have not received rainfall for 500 years - but a sudden deluge of water upset the Desert's delicate biological balance
Spitzer Space Telescope could not spot Oumuamua, suggesting that it is actually pretty small
Greenland crater one of the 25 largest impact craters on Earth
This long-sought progenitor star was identified in an image captured by Hubble in 2007