A free and personalised video-on-demand service was announced today by UK company ichoose TV.
The service, called ichoose TV, is aimed at consumers who are disenfranchised by conventional TV schedules and the type of programmes they offer.
ichoose TV will be a platform for original content from producers and broadcasters. The company is accepting programming ideas for the channel. Budding programmers will have until the end of this month to submit ideas.
Richard Kilgarriff, chief operating officer of ichoose, said the internet will enable the company to capture a truly profiled audience for advertisers. "This is the start of a consumer-led revolution," he said.
Consumers will be able to access the programming through a PC. Shows can be dragged and dropped to create a personalised schedule. ichoose is now working on a Wap-enabled service that will allow consumers to plan their TV schedule on a mobile phone.
Kilgarriff said the service will come alive when broadband access arrives in consumers living rooms in the not too distant future.
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