BT has joined the burgeoning ranks of the free Internet providers by announcing it has scrapped its 'pay as you go' BT Click service.
The penny a minute BT Click was launched only last October and was quickly followed with co-branded services from Excite, Yahoo and Lycos owned Tripod (see Newswire 25 November). This latst move could threaten the future of these co-branded Click services.
BT Click will be replaced by Clickfree and will include personalised content from portal site Excite, the UK subsidiary of which BT bought a 50 per cent stake in last year.
BT Internet, the telecomms giant?s last remaining paid for service looks set to remain at #11.79 a month - for the moment.
A number of free Internet services have recently joined Dixons Freeserve, including Tesco and Arsenal football club. The move to offering free services is somewhat of a turnaround as the BT Click unit has always maintained that customers will choose to pay for premium content over that supplied by free services such as Dixons Freeserve.
But David Pincott, spokesperson for BT Internet, denied that the decision was an admission of failure of the penny a minute Click service and that it was instead an example of how fast the market moves.
?You and I have no idea where the market is going in six months,? he said.
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