Cognos has created a division to sell analytical applications for the ecommerce market alongside its existing business intelligence tools in an attempt to boost revenue.
The Ebusiness Intelligence Applications Business Unit will be headed by Alan Rottenberg, the firm's senior vice president, and will sell pre-packaged so-called e-Applications, which include pre-defined data mart bundles with analysis and reporting tools.
Cognos claims that the first two applications, Distribution Analysis and Financial Analysis, speed up the creation of data marts and reduce development time by providing pre-defined templates at which to target mappings.
"This represents an important market opportunity for Cognos," said Terry Hall, Cognos' chief operating officer. "We believe the business unit is the optimum organisational approach to affect quick and aggressive market penetration within major new markets."
The supplier has also promised to port its software, which currently runs under Unix and Windows, to the Linux open source operating system.
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