StorageTek has ended its efforts to trademark the descriptive term 'information lifecycle management' (ILM), which is used widely in the storage industry as the goal of data management.
Last September, the storage company surprised the industry by starting proceedings to trademark ILM.
Chris Drago, StorageTek's public relations manager, told vnunet.com: "We wanted to make a point that we had developed the concept in the first place. The aim was to bring it to light in the industry. That mission has been accomplished for us now."
But others questioned why the vendor started the process. "If it doesn't intend to use it, why do it?" Mark Jarvis, head of marketing at storage distributor InTechnology, told vnunet.com.
Marcus Hill, general manager of storage at BT Retail, added: "ILM per se is a myth; a destination at best.
"Information risk management might be a better term [as] it is compliance-driven and involves people, not just software and hardware."
Fellow storage vendor EMC was equally dismissive. UK marketing director Nigel Ghent commented: "For us it's a non-issue. It's what customers think about all the time.
"It's just an expression and they're not going to stop using it because someone [trademarks] it."
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