Yahoo has teamed up with BT's Click service to offer pay-as-you-go Internet access in the UK.
Instead of charging a monthly subscription, Yahoo Click will charge users a penny a minute above the local call charge for dial-up access, Web based email, access to local content and a dedicated helpdesk charged at local call rates.
According to Yahoo Europe?s managing director Fabriola Arredondo, Yahoo's online guide is visited by over 90 per cent of UK Web searchers and the partnership with BT is a natural progression.
By joining forces, the two companies hope to capitalise on their respective brands to offer users a more flexible and simple way to surf the Web.
P> BT?s director of Internet and multimedia services, John Swingewood, added: ?Ease of access through BT Click, coupled with Yahoo?s highly successful Web guide service, makes Yahoo Click a winning combination.?
He also confirmed that BT is in talks with other companies to offer similar jointly branded Click services, but would not reveal any names.
Designed for quick and simple connection, Yahoo Click can be downloaded from the Yahoo UK & Ireland site in around 30 seconds. Yahoo hopes to attract both new and existing Net users to the service, particularly those with Net access at work who now want to surf from home. In about four months' time Yahoo Click will also be available on a CD.
BT launched its Click service last month but was criticised by analysts, who doubted whether users would risk clocking up huge bills for Net access charged at premium phone rate (see Newswire 9 October). By allying with content and value added suppliers such as Yahoo, it may be able to counter some of those criticisms.
Internet service providers like Demon Internet, which have stuck to the ?tenner a month? subscription charge, know that to compete against free offerings such as Freeserve from Dixon?s they have to add more services.
In turn, portal sites such as Yahoo are also in a constant battle to add services - such as quick access - to gain competitive edge.
Despite the pressures, Arrendono is confident that consumers will use Yahoo Click, as it offers a direct link to content that many already visit, plus a simple, flexible service with no lengthy contract, and a trusted service provider.
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