America Online has teamed up with AMR's American Airlines to link their air miles and reward programmes later this year.
The programme will go under the title AOL AAdvantage and will allow members to earn points by booking flights with American Airlines or their hotel and rental car partners, or by buying goods online via AOL or its Netscape and Compuserve units.
Consumers will be able to redeem points on travel with American Airlines or its travel partners or on consumer items such as books and videos through AOL.
The deal will give AOL access to American Airlines' 38 million air mile members. In return American Airlines will be able to reach consumers direct over the Internet, cutting out on agent costs.
Industry watchers are expecting other airlines and Internet companies to link up in similar schemes in a bid to grab consumer attention on the Net.
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