Arndt Salzburg, general manager at MSN Entertainment, confirmed that Microsoft will be marketing its music strategy around a seamless experience between the mobile and the PC using the Windows environment.
"We need to leverage PC-based users into the mobile world," he said. "User adoption is key and all the players are fighting for it. The user wants to pay for a seamless music experience between PC and mobile phone based on a single account."
The strategy is the reverse of Apple's, which was to use its popularity in the media player market to encourage people to buy its computers.
"Music is going to be a real growth area next year," said Mark Selby, vice president of rich media and music at Nokia. "There's money to be made by a lot of people."
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