Apple has announced at CeBIT in Hanover that it has joined the board of the Blu-ray Disc Association (BDA) in a move that will hurt the High Definition DVD (HD-DVD) camp.
The announcement will offer a boost for the BDA, since Apple's hardware is commonly used for DVD burning and the company will be including Blu-Ray support in the next edition of its iMovies software suite.
"Apple has a long history of technical innovation around DVD hardware and software, and its support of the Blu-ray format is a testament to its commitment to ongoing innovation," said Maureen Weber, chief spokeswoman at the BDA and general manager of HP's optical storage solutions business.
A standards war has been raging over the DVD formats, and Apple's move further weakens the HD-DVD standard supported by Toshiba and NEC.
While HD-DVD players are up to three times cheaper than Blu-Ray machines, the HD-DVD standard has had trouble getting support recently and those Hollywood studios that do support it will also be supporting the Blu-Ray standard created by Sony.
The move by Apple could be the final nail in the coffin for HD-DVD, with the BDA now having over 100 members including Dell, HP and many of the major studios.
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