Printer vendors expand product ranges into hostile territory
by Jonathan Lambeth
Xerox is expanding manufacturing and hiring 400 additional workers as it attempts to take some of Hewlett-Packard's market share in the desktop printer market, of which it has more than 50 per cent. Two new Xerox facilities are being built totalling over 40,000 square feet.
Meanwhile Canon is in turn launching three new high speed, high volume printer products targeted at Xerox's traditional stronghold market segment. The company claims it will take 20 per cent market share within two years from nothing at present.
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