The new chief executive of Marks & Spencer (M&S) Roger Holmes wants to bring in new technology into the hallmark store.
His plans include technology that will tell customers when their clothes clash and microchips that will give a warning when food passes its sell-by date.
According to The Times Holmes is hoping that the group's sales growth will be driven by the expansion of the Simply Food concept, home furnishings stores and financial services, as well as its core clothing business.
But he also wants to push the development of technology in both food and clothing.
Chips embedded in clothes would enable shoppers to scan a garment in the dressing room and see how it matched other clothes.
It would also tell the customer what could happen if the garment were accidentally put on the wrong washing cycle.
The paper says that Holmes wants to move M&S from being a product-led retailer to one that develops ranges to suit a variety of lifestyles.
"I really want to grasp the technological advances. As the cost of microchips come down, you can put them in food trays and in clothing," Holmes said.
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