Apple is refocusing on the games market to try and boost revenue growth and maintain profitability.
Steve Jobs, the PC supplier’s interim chief executive, said the company had mistakenly ignored the games market for a while, but was now renewing its focus on the area.
“We want games to come back to the Mac. Somehow we forgot about gaming. We went to the games manufacturers and asked them what they wanted. They said they needed better hardware 3D acceleration and better software. We adopted open GL and we’re seeing some great games coming to the Mac,” he explained.
And he claimed that Apple’s “resurgence” over the last year was largely due to the number of developers coming back to the Mac platform.
“Some 3,935 new and renewed Mac applications have launched since the iMac shipped last August. This means developers are coming back to the Mac and are recommitting to the Mac platform in a big way,” he said. He added that the company’s iMac consumer desktop was another major factor in Apple’s renewed success over the last year.
“iMac is doing phenomenally well and we shipped more iMac last quarter than in any other quarter since its launch. In fact, by its first birthday in a handful of weeks, we will have shipped 1.9 million,” Jobs said.
About 90 per cent of iMacs in the US were used to surf the Web and 33 per cent of all iMacs bought worldwide were purchased by first time computer buyers, he continued, concluding that: “The iMac has become almost pervasive”.
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