Storage giant EMC has signed a five year reseller agreement with German services company Comparex Holdings which formerly resold kit from its arch rival Hitachi Data Systems (HDS).
EMC hopes the agreement will help increase its European revenue to $1bn. Last year sales in Europe accounted for 25 per cent of EMC's total revenue of $6.72bn.
The deal follows EMC's high profile split with Hewlett Packard last May after the hardware manufacturer signed a reseller agreement with HDS.
Under the latest agreement announced at Cebit, Comparex will market, sell and integrate EMC's assessment and software implementation services, as well provide a migration path from HDS products.
Joseph Tucci, EMC president and chief operating officer, said, "Comparex is known throughout Europe as a strategic value added solutions provider and EMC is making significant investments in this dynamic, growing market. Together both companies will accelerate the success of Europe's most innovative, fastest moving organisations in the information era."
He claimed that demand for the company's enterprise storage and data management products is so great that it will add 5000 employees this year worldwide. Tucci joined EMC last month at a time when the company revenue was booming at 30 per cent a year.
Michael Adams, a storage industry analyst at Giga Information Group, estimates that EMC controls about one third of the high end storage market with IBM and Sun trailing behind in market share. He also pointed out that the internet is fuelling significant growth in sales of data storage because the storage capacity needs of internet companies typically grow much faster than those of traditional corporate data centres.
The agreement also follows a pact signed with IBM last year in which EMC will buy $2bn worth of IBM disk drives over several years. The two companies will also share some storage patents.
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