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  • Management

Tech firms ramping up green IT projects

Frost & Sullivan report says eco-investments are going ahead as long as they can prove RoI

  • Phil Muncaster
  • Phil Muncaster
  • 20 January 2010
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Green
Companies are hoping for cost savings and improved brand loyalty with green projects

Green IT projects are gaining more traction within tech companies in spite of the recession, as long as they can prove a conclusive return on investment (RoI), according to a new report from consultancy Frost & Sullivan released today.

The firm's third annual Sustainability in Telecoms: Return on Environmental Investments report discusses industry best practices and how to generate RoI, profiling the successes of big name service providers and vendors including BT and IBM.

Cost savings, better differentiation and improved brand loyalty were all found to be key drivers for investing in green IT projects. Most companies featured in the report had already begun developing their own frameworks, and are seeking accreditation from various industry bodies.

"The amount of environmental investments in the ICT sector should at least double in the next two to three years," said Frost & Sullivan principal analyst Sharifah Amirah.

"Despite the lack of concrete frameworks at the 2009 Copenhagen summit, individual governments, stakeholder and consumer pressure will continue to drive businesses to adopt more sustainable operations."

However, measurement frameworks for most are still at a very early stage, held back by a lack of standard measures and the difficulty in measuring non-tangible benefits, said the report.

Further reading

  • Management
SAP improves sustainability initiatives
  • 12 Dec 2009
  • Networks
Green Touch initiative aims for 1000-fold IT emissions cut
  • 11 Jan 2010
  • Storage
Mid-sized firms leading in datacentre innovation
  • 12 Jan 2010
  • Components
CES 2010: Greenpeace slams electronics firms' broken promises
  • 08 Jan 2010
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