European telecoms operators must seek out opportunities for new IP-based voice and value added services as traditional fixed voice services decline, analysts have warned.
While fixed voice remains operators' cash cow, they must innovate and change to accommodate evolving technologies and the shifting competitive landscape, according to Gartner.
The analyst stressed that telcos must be proactive in managing the transition from voice services to other fixed voice services, and to other opportunities such as mobile and non-voice communications such as email.
Gartner advised operators to target service offerings carefully to stimulate the uptake of next-generation services such as videoconferencing.
"The fixed telecom market is mature and changing, rather than mature and boring," said Katja Ruud, a telecoms analyst at Gartner.
"[Operators] must provide services relevant to the needs of the small and midsize business market, and consider offering bundles that incorporate value-added services such as security and voice and data services."
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