Neil Ledger and Ian Morris, the founders of Data Connectivity, have set up a distribution operation called EquIP that will specialise in load-balancing, Web-caching and other performance-optimising technologies.
Ledger said he and Morris, while acting as commercial consultants after leaving Data Connectivity, both encountered a number of US Internet technology vendors that could not find suitable distributors for their products in the UK. "That's when we saw our opportunity," he said.
The first two vendors signed up to EquIP are HydraWeb, a load-balancing specialist, and CacheFlow, a manufacturer of caching appliances. Ledger said he hopes to establish a reputation for expertise in the this area, and is in discussion with a number of other vendors. "No other UK distributor does this stuff properly," he said.
Mark Berry, sales manager at systems integrator Data Integration, which sells products from F5 and Packeteer, said EquIP has definitely found a real growth market. "If they do what they did at Data Connectivity and build up consultancy skills and installation engineers which they can offer to the channel, they will be very successful," he said.
Although many companies will outsource their server farms and Web hosting to large data centres, which are unlikely to buy from the channel, Ledger claimed this is still a market that will grow quickly. According to Berry, even the companies that are putting together large data centres will turn to resellers for fulfilment, installation and management.
EquIP, which is privately financed, has offices just outside Basingstoke and employs only six people so far.
Privilege escalation bug already being exploited in the wild
NASA's Voyager 2 probe set to reveal secrets of space beyond the heliosphere as it goes interstellar
The probe is now more than 18 billion kilometres from Earth, with equipment enabling it to reveal some of the secrets of interstellar space
Four glaciers located west of massive Totten glacier have lost almost three metres of ice in height since 2008
Ceres, located in the asteroid belt, has a carbonaceous-rich upper crust, SwRI study claims