Consumers are more excited than ever about high speed Internet access, but service providers are so far failing to deliver, according to a new report.
Nearly two-thirds of PC owning homes in the US are interested in high speed Internet services, according to a Yankee Group report titled 'Forecasting the high speed Internet market for consumers: it's about supply and demand'.
Since last year, the number of online households very interested in high speed Internet access has increased from 25 per cent to 41 per cent. A further 43 per cent are now "somewhat" interested in high speed, the survey said.
In addition, more households are prepared to pay a higher price for high speed access than last year. Thirty six per cent of online households said they would pay the same for fast Internet as they pay for cable services - around $40 per month - up from 27 per cent last year.
But telcos and cable companies are only just beginning to offer high speed services in the US, the survey says. Moreover, while the roll-out of cable is ahead of other technologies such as digital subscriber line, it is still only available to one in seven US households.
Despite low penetration at the moment, high speed Internet is set to explode over the next three years, according to the Yankee Group. The number of US households subscribing to such Internet services will increase from under 500,000 today, to seven million by 2002, the report says.
More households are going online and there is more willingness to pay for the advantages of high speed data services said Bruce Leichtman, director of media and entertainment strategies at the Yankee Group. "It's now up to the cable operators and telephone companies to respond," he said.
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