Sprint customers with either the Sanyo MM-9000 or the Samsung SPH-A940 simply select a music icon on their handsets. This takes them to a text-only music store containing 250,000 songs searchable by artist, song title or category.
Users can listen to a free 30-second preview or buy the complete song. Sprint said that a typical pop song takes about 35 seconds to download wirelessly.
However, the mobile service comes at a hefty price; at $2.50 a song after five complimentary downloads, Sprint's service costs more than double iTune's rate of $1 a track.
Sprint spokeswoman Jackie Bostick told the New York Times that customers would be prepared to pay a premium to receive music direct to their mobiles.
"It's a new market, the first service of its kind, serving a different type of customer. We are not necessarily going after people who are downloading tons of music online," she said.
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