net.cut has launched what it claims is a comprehensive list of UK publications which have both a printed and online version.
Known as PRINT, Publications to Read on the Internet, the list provides hyperlinks to some 300 magazines and newspapers.
Gavin Diaper, general manager at net.cut, said the criteria for inclusion in the list were that publications should have more than just a front cover or home page. Of over 1,000 publications identified, he said, some 700 had been rejected as too lightweight.
According to Diaper, PRINT's mission is to reflect an online magazine's content, compared to its print content. "If it's not on the PRINT list, it ain't worth visiting," he said.
He also said publications on PRINT are vetted once a month to see whether they should remain on the scheme. Diaper admitted that Porsche World had recently been kicked off the list, but declined to say why.
net.cut also produces PURE, a list of Internet-only publications. "This information is rare on the Internet at the moment," said Diaper. He added that if the publication has a named person to who press releases can be sent, it is included in the PR Planner, a directory of UK publications. "It's where advertisers go to target campaigns. The Auto-Option site is now in there on the basis of PURE."
PURE only contains 60 publications. Diaper claims the reason it is so cut back is to keep it quality driven. "These are as good in quality as you get on the Net. The stuff we left off is either unreliable or lacking in editorial content."
The list is accessible via the net.cut Web site and every entry has a hyperlink to the actual site. (www.romeike.com/print.html).
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