Google has unveiled a new service designed specifically for retail sites.
The company said that the new Commerce Search tool would allow online retailers to offer better search functions for their sites and make it easier for users to find items.
The new tool allows vendors to offer a search service based on the Google search engine within their sites, providing users with more accurate results when looking up items. The company hopes that the tool will be adopted in time to meet the holiday shopping rush.
"To date, the technology powering retail web site stores has not kept pace with innovation in search," said Google enterprise president Dave Girouard.
"Google Commerce Search will help customers find accurate results extremely fast, to the benefit of retailers and customers alike."
Google said that the service has been fine-tuned for commercial search and customer queries. The Commerce Search tool will carry built-in features such as spell-checking and suggestions to help customers find items.
Additionally, the service is designed to integrate with Google's other enterprise tools, such as the Google Analytics service and the Google Product Search inventory tool.
Pricing for the tool, which starts at $50,000, is based on the number of items on the user's retail site.
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