Norwegian enterprise resource planning (ERP) software vendor Visma has joined the growing band of foreign vendors targeting the small and medium-sized business market.
Visma has appointed distributor Guildsoft to spearhead its sales and marketing operations. Guildsoft will recruit 25 resellers by the end of the year for Visma's business division, which specialises in logistics, financial and contact-management software.
Visma already has a UK presence which concentrates on developing products for its bespoke marine applications division and sells direct. But Ron Christiansen, managing director of Visma Business, said the company is committed to establishing its business division as an indirect operation.
He said Visma will concentrate on building a presence in the UK market before tackling the rest of the fragmented European market. "The UK is a primary market, although the competition we have there is not from UK vendors," he said, citing Navision, Great Plains and Daamsgaard as Visma's main rivals.
Guildsoft will manage Visma's business partner programme. Christiansen said accredited partners would receive competitive discounts as well as sales and technical training. Service revenue will be up to twice the price of the licence, and Visma's consultants will be available to support resellers through their first few implementations.
Business partners will concentrate on selling Visma core modules incorporating financial, contact management, logistics and ebusiness software. A scaled-down product targeting smaller companies, which will be half the price of the full module, is being developed for the UK market.
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