Norwood Adam sales and marketing director Catherine Pullan has snatched Digi from her old firm Interquad, barely six months after she left the company to spend more time with her horses.
A triumphant Pullan clinched the deal with Digi after many months of negotiation and will start distributing the products forthwith.
She said: ?It?s taken six months to get the deal but now we?re taking Digi to our customer base.?
The deal represents a personal victory for Pullan, a channel veteran, who left Interquad to have a brief holiday before starting with Norwood Adam in autumn last year.
John Pennell, MD of Interquad, said six months ago he was sorry to lose Pullan but had failed to respond to calls at press time.
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