IBM has launched a bundle intended to help banks understand their customers better by enabling them to track their behavioural patterns and analyse the information.
Big Blue claims that Decisionedge for Relationship Marketing and Finance, which comprises hardware, software, and services, is the first complete relationship marketing bundle for the finance industry. Relationship marketing enables organisations to track their customers? behaviour patterns as individuals rather than simply analysing transactions across product lines.
DecisionEdge for Relationship Marketing and Finance consists of a number of IBM products, which are based on a relationship marketing model. It is based on Big Blue?s DB2 Universal database and Olap Server and also includes Visual Warehouse, IBM's packaged data warehousing product, Intelligent Miner, and IBM standard reports.
The package can run on any of IBM's servers ranging from its Netfinity Intel based machines, its RS/6000 Unix boxes, AS/400 midrange offerings and S/390 mainframes, but IBM does not plan to make it available for third party systems, although customers can buy the components separately, if they choose.
Ben Barnes, general manager of IBM?s Global Business Solutions, said: "The intention is to make anything branded as a Decisionedge solution include IBM and business partner products. If the customer wanted to do something, then we wouldn't want to brand it as Decisionedge."
The finance bundle follows in the footsteps of a similar offering that was launched last year for the insurance industry. Barnes said IBM would also ship a retail version later this year, followed by offerings aimed at other vertical industries.
He added that one of Decisionedge?s advantages was its scalability. While IBM was trying to encourage partners to take on small to medium sized accounts, it would continue to look after large customers itself.
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