Intel has consolidated its Internet service provider (ISP), Intel product integrator (IPI) and networking product authorised reseller programmes under a single scheme, the Intel E-business Network.
Mark Whitby, EMEA channel marketing manager at Intel, said the reorganisation is aimed at getting partners to take advantage of the full range of products available from Intel.
Whitby said besides encouraging PC assemblers to begin selling networking products, Intel wants to drive other initiatives such as its e-business solution provider scheme into the SME market and to get Web designers to work with its VARs.
"Small companies that want to get on the Web turn to their existing computer suppliers," Whitby said. He added although Intel doesn't sell e-commerce and Web design software, it wants its partners to acquire such skills.
By absorbing ISPs into the channel programme, Intel hopes to encourage its PC assembler and networking partners to resell their services.
Intel has also announced two new products in its Netstructure range, which are designed to prioritise and accelerate XML traffic. They are designed to fit into data centre racks to improve the performance of e-business tools.
The products are being piloted at business-to-business Internet companies.
Intel plans to spend $200m (£132m) on building networks in the UK and US aimed specifically at streaming media. The chip giant said it will open broadcast operation centres in London and Portland to deliver streaming audio and video across the Internet. It said the systems will perform better with streaming media than similar services offered by companies such as Akamai and Digital Island, which it claimed are based on delivering static pages.
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