Apple's iPad is cannibalising as much as 50 per cent of notebook sales, according to the chief executive of retail firm Best Buy.
Brian Dunn said in an interview with The Wall Street Journal that the Apple tablet had eaten into as much as half of notebook sales by the company's own internal estimates.
The iPad has sold well since its launch in the spring, passing three million sales in its first three months on the market.
Several Apple competitors are also looking to enter the media tablet space. Samsung has already launched the Galaxy Tab, while HTC, LG and Motorola are reportedly preparing devices for release in the near future.
However, despite Dunn's comments, analysts do not see media tablets cannibalising a sizeable portion of the notebook or netbook markets.
IDC analyst Richard Shim told V3.co.uk that a worldwide survey conducted by the research firm found that just 14 per cent of netbook buyers would have purchased an iPad given the chance, while 21 per cent would have opted for a full-sized notebook.
"We do think there will be some cannibalisation, but we don't think it will be to the degree that is being talked about right now," said Shim.
"The pillars for the average consumer are a notebook and a smartphone. Most people have one of the two, if not both, and the other devices are niches within the space between them."
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