An innovative project aimed at overcoming confusion over trademarking Internet domain names has won support from the World Intellectual Property Organisation (WIPO).
Internet One (IO) has created a shared named depository, enabling different companies, organisations and individuals that legitimately use the same tradenames in the real world to use such names on the Net without conflict or fear of ?cybersquatting'.
With the growth of the Internet, domain names have increasingly come into conflict with trademarks. This has led to the WIPO intervening when two companies, sometimes in disparate markets, use the shared global medium to trade under the same name.
The new database overcomes this problem by listing any company or individual that registers, allowing users to pick from a list when more than one entity shares a name. This also applies when two companies share the same name but different top level domains such as .com or .org - a common source of confusion for Net users.
The WIPO, which handles trademark disputes, has send a letter to IO saying it applauds the system as an ?innovative and responsible directory service that seeks to build consumer confidence while facilitating brand owners' access to the names they desire on the Internet.?
By providing an authoritative directory linking trademarks, brand names and company names and details directly with Internet addresses, irrespective of top level domains, IO hopes to ensure the Net?s future and stability by helping it become a true community.
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