FortuneCity has launched Wapdrive, a website that lets non-technical users create their own content for Wap-enabled mobile phones.
Wap Site Builder is a freeservice that enables anyone who has registered with the Wapdrive site to create and store a Wap site on FortuneCity's servers.
According to a FortuneCity spokesman, Wap Site Builder enables "internet users without any programming knowledge to produce online Wap pages where they can store all types of information and data, which can be updated in real time via the internet."
The company envisages uses such as people publishing personal details like address books and contact details which they will then be able to access either from their computer at work or from their Wap mobile phone while on the move.
Currently the system doesn't enable someone with a standard website to redirect enquiries from a Wap device over to their FortuneCity Wap site, but the spokesman said that it planned to role out a whole range of additional services this year.
Users will be able to present a single URL for a website that could serve both rich HTML data and simpler text-based Wap data.
FortuneCity planns to make money from the service by onscreen advertising and generating leads for ecommerce suppliers.
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