Netscape has teamed up with top Hollywood media companies in its latest attempt to boost the consumer appeal of its Internet content site, Netcenter.
The company has today entered into a marketing alliance with Warner Bros Online, Paramount Digital and Hollywood Online to entice more consumers to its Netcenter portal.
As part of the $10 million marketing campaign the three movie sites will offer ?Silver Screen Sweepstakes? where consumers can win daily prizes by registering at Netcenter and then returning to the portal each day to check their email.
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