Amazon.com, the world?s biggest bookseller is to launch Amazon-branded sites in the UK and Germany, as part of its ambitious European expansion plans.
A spokesperson confirmed to ?Newswire? that the launch of Amazon.co.uk is imminent, but declined to comment on the company?s European strategy.
The US site, Amazon.com, has received increasing number of orders from European customers looking for more choice and better prices for books, music CDs and videos.
Amazon.co.uk is likely to operate on the same wide selection and discount strategy that has grown its customer base so rapidly Stateside. It will, however, have to deliver quicker with smaller delivery charges to woo the UK consumer, said analysts.
Amazon.com, however, will not have Europe to itself. It is facing increasing competition, notably from German media group Bertelsmann which plans to buy 50 per cent of the US bookchain Barnes & Noble to set up its Books Online in Germany, France, the UK and Benelux. It is expected to launch next week ahead of Amazon.com.
Bertlesmann was unavailable for comment.
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