Hewlett Packard used the launch of its annual Software Universe conference in Hamburg yesterday to unveil over 40 management services and software products.
While IBM has been rolling out a series of customer deals this year based around on-demand computing, similar news from HP has been thin on the ground.
The sheer scale of its new products and services announced signalled its plans to move deeper into this market, focusing more attention on trying to overtake its competitors.
HP's recent acquisition of complementary technology companies, for example, is only now bearing fruit.
Baltimore's Select Access products are providing the basis for Open View Select Access to facilitate secure user permissioning.
And Talking Blocks' technology is used in HP's Open View Management Platform for initially managing web services. Additional interoperability with other systems will follow in the coming months.
Nora Denzel, adaptive enterprise senior vice president at the vendor, said in support of the new strategy that HP's "management software provides the key to linking business processes and applications down into the raw hardware".
Peter Blackmore, enterprise systems group executive vice president, claimed that the array of new products demonstrated that HP is leading IBM.
"HP has a comprehensive series of building blocks, assessment capabilities and full utility computing products that are 18 months ahead of IBM," he said.
The company also revealed its intention to acquire Persist Technologies by the end of the year.
It will use Persist's active archiving products to create an information lifecycle management offering, and join the growing number of vendors targeting compliance issues with new products.
Other releases include Systems Insight Manager, for managing cross-platform HP hardware running HP-UX, Windows or Linux, and Web Jetadmin 7.5 for managing sophisticated fleet environments.
HP IT Service Management Best Practices for Open View Service Desk was unveiled after reaching the 1,000 mark for Open View installations. It offers a set of out-of-the-box preconfigured processes for quick deployment.
The vendor also unveiled a strategic partnership with SAP to create an "über operating system" and link the Open View suite to SAP's NetWeaver.
Although details of the partnership are still under discussion, Dr Üwe Hommel, active global support senior vice president at SAP, said that the partnership would "align [both companies'] methodologies based on the IT System Management model".
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