Veteran UK database company Pick Systems is to merge with Californian software development tools vendor Omnis.
Pick, which is the larger partner in the deal, was founded in 1972 and has 50 active and 150 occasional resellers in the UK.
Nigel Town, UK country manager at the company, said: "Our traditional space is in the SME [small to medium sized enterprise] market, targeting developers on the 'end-of-life' programs. Value added resellers develop solutions using our tools; you can't just sell raw technology."
One Pick reseller, who asked not to be named, said the Omnis technology will allow resellers to build more up-to-date looking applications for their customers that already use Pick databases.
But there may be little demand outside the company's loyal followers. "Pick is seen as a 'legacy' system. They got left behind around 1995," said the reseller. "We have problems going to large clients. Pick is not seen as mainstream. Customers want to be using databases like Oracle - they want solutions on big-name databases."
Town admitted: "Our weakness, for both firms, is our size, by many orders of magnitude." Although the merger will not make the new firm one of the top five biggest companies in the field, it will help it open up new areas for profit.
"The truly new market is the Linux community," said Town. "They are desperate for applications." He said Mac users, who he suggested tend to be anti-Microsoft, are an untapped resource for the new company. Applications built using Omnis' software can be used on PCs, Macs, Linux, web browsers and other systems, he said.
Pick was acquired last March by an investment group led by Gil Figueroa, who will head the new combined company. It will keep its developers in the UK after the merger.
Pick acquired General Automation's database software products in a deal worth up to $3m (£2m) earlier this month, after buying Just Educational Services, a US-based software training company, in July.
First published in Computer Reseller News
Dubbed Barnard's star B, newly discovered planet is believed to be rocky
Also, what's a USB stick?
Gravitational waves become extremely weak by the time they reach the Earth and require highly sensitive equipment for detection
The reactor topped out at 100 million° C